With considerable market share, and ambitious plans for the future of African online ticketing, Quicket approached MADE Design for a comprehensive brand development exercise. A strategy and positioning process preceded the design of the new identity. Although the brand needed to feel commercial and appeal to a broad, technologically savvy audience, we wanted to preserve the core personality of the business; A passionate family of like-minded individuals. The identity had to retain a certain amount of creativity and a human element was to be felt in communications. The strategy informed design, but also fed into the creation of a manifesto, tagline, and a comprehensive guide for brand tone - allowing the Quicket personality to be easily understood amongst staff, and creating a consistent voice for the organisation.
We created a bespoke logotype with an attractive and instantly recognisable Q device that can be used as an icon and a graphic element in design. The bold orange and green of the logo extends into a language of playful and dynamic geometric shapes that can be used as an abstract graphic language, or can represent themes and concepts in collateral. The geometric visuals are supported by a clean, strong typeface that is extremely versatile, changing character when used experimentally or in more traditional layout.
The roll out of the identity included digital and physical ticket designs, staff apparel, event collateral, on-site branding and web design. Not all of the work featured in this collection was used in the final delivery.